"Quality means doing things well when no one is watching."
This is one of the mantras that most define the philosophy of the salon and its founder, Rudy Mostarda, who over the years has been able to convey his professional vision by sharing it with thousands of people internationally.
The salon, as well as its entire team, therefore had a need-or rather a duty-to be no less.
In a field where technique and knowledge are fundamental, it is also true that aesthetics cannot sin either: the image and presence of such a reality can only be complemented by an all-around curated beauty.
The interplay of contrasts defines the salon's bold and gritty character.
First and foremost are the finishing materials.
The plaster left rough of the masonry is juxtaposed with a rigorous oak parquet floor: the warmth of the wooden floor gives the room a cozy atmosphere, which is essential to put the customer at ease, while the industrial part given by the walls makes it very fresh and dynamic.
Lighting also plays a decisive role in this game: essential, delicate lamps composed only of bulbs and slender cables are juxtaposed with the important presence of exposed plant with an industrial style; elegance and functionality coexist in harmony.
As for the furniture, the choice is very obvious: the client's comfort comes first. Precisely for this reason, seating with a modern design was chosen to ensure the best possible comfort. However, there is no lack of elements that define a unique and unrepeatable style.
With extreme care, vintage elements from the most diverse origins were selected: from a carpenter's workbench, to a home wardrobe.
Materials are reinterpreted and reinterpreted into essential forms, becoming furnishing accessories.
Research and attention to detail
Research and quality are thus transmitted to the customer through experience, labor and environment.
Careful attention to detail that fully reflects the philosophy and reality with which Genuit relates.
